Tobacco Reference

After purchasing Beatles Rock Band I noticed that the game had a Teen rating for mild lyrics and tobacco references. THE ESRB (entertainment Software Rating Board) defines these ratings below:

mild lyrics: Mild references to profanity, sexuality, violence, alcohol or drug use in music
tobacco reference: Reference to and/or images of tobacco products

The rating summary explains this one step further by saying...

"...Some songs lyrics contain suggestive references (e.g., "Everybody had a wet dream," and "…pornographic priestess…Boy you been a naughty girl, you let your knickers down"). The game includes unlockable photos of band members, some of whom are depicted holding cigarettes or smoking."

Since when did tobacco reference mean something else??? Hmmm case point below: